Est. 2024 | Hong Kong
Not every broker tells you when to wait.
At Spirited, we believe the right cask, bought for the right reasons, by someone who understands what they own, is the only kind worth selling.
OUR PHILOSOPHY
In an unregulated market, your best protection is knowledge.
The Scotch whisky cask market operates without formal regulation. For cask buyers, that creates real exposure, particularly when valuations are opaque and provenance is difficult to verify independently.
We built Spirited around a different approach. One that puts understanding before transaction. One built on direct Scottish relationships and one that is honest about what a cask actually is: a long-term, tangible thing suited to a patient, informed buyer.
If that transparency means fewer deals, we're comfortable with that. The clients who remain are the ones we were always trying to find.
"The only transaction worth making is one the client fully understands. Full stop."
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DIRECT DISTILLERY ACCESS
Top-tier distilleries for rare stock
£6M+
CASKS SOLD
Total client assets delivered
100%
OWNERSHIP DOCUMENT
ISSUANCE
Verifiable against third-party HMRC-regulated facilities
2024
FOUNDED
New as a company. Experienced as practitioners
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HMRC-REGULATED WAREHOUSES
Account partners for private cask experience
OUR STORY
Built in Hong Kong.
Embedded in Scotland.
Spirited was founded in 2024 by Mat and Dan, and built on a belief that education comes before everything else. They both share the conviction that a well-informed client is the foundation of any relationship worth having. That instinct to teach rather than sell is where Spirited begins.
They came to the cask market from within the industry, which gave them a clear view of where the gaps are, and access was the advantage they set out to build on. Not a catalogue, but direct relationships with distilleries and bonded warehouses that give clients a level of provenance that is genuinely difficult to find elsewhere in this market.
One principle has guided every transaction since the first client.
Understand the asset completely, explain it, and proceed only when it is right for the person across the table. Sometimes that can mean advising against a purchase, but we think that is precisely the point.
THE TEAM
Real people.
Real accountability.
At Spirited, you always know who you are speaking with and what they bring to the conversation.
Dan Couture
CO-FOUNDER
Dan holds a Master's in Global Business Management from City University of Hong Kong. Before whisky, he built a career in education, leading pre-schools and learning centres across Hong Kong, which is where Spirited's teach-first philosophy comes from. He moved into alternative assets specialising in Scotch casks, and now applies the same principle to both worlds: an informed client always makes a better decision.
Dan's own cask of choice: Caol Ila
Mat Soo
CO-FOUNDER
Mat holds a Master's in International Business and Law from the University of Sydney. His background spans fintech, cross-border payments, FX and digital assets, giving him a sharp understanding of how value moves and how markets are built. A whisky enthusiast, he brings that same rigour to the cask trade, pairing real passion for the liquid with a professional's eye for provenance and price.
Mat's own cask of choice: Ardnamurchan
Jeff Cheung
DIRECTOR, STRATEGIC ADVISOR
Jeff has been embedded in the Scottish whisky trade for over 5 years. Alongside an impressive collection of private bottles, he travels to Scotland more than anyone else on the team. The sourcing relationships and on-the-ground knowledge that Spirited draws on are shaped significantly by the connections he has built across distilleries and bonded storage.
Jeff's own cask of choice: Bowmore
Six commitments
we make to every client
A NOTE ON CLIENT PROTECTION
Already own a cask?
We can help. Regardless of who sold it to you.
We've worked with cask owners who found themselves with inadequate documentation, an unresponsive broker, or genuine uncertainty about the status of their ownership. If that's where you are, we're willing to have a conversation to help simplify things.
No obligation, no charge. It's simply the standard we hold ourselves to.
And if it all works out, we're not above accepting a bottle by way of thanks. Purely optional. We'll show you how to sort the sampling and bottling anyway - you'll want to keep a few for yourself regardless.
GLOBAL REACH
Built in Hong Kong.
Trusted around the world.
Cask ownership doesn't stop at borders. Our clients span Asia-Pacific, Europe, and beyond. Wherever they are, the process is the same: transparent documentation, clear communication, and storage managed through fully bonded, HMRC-compliant warehouses in Scotland.
A cask is a multi-year commitment. We see the relationship with our clients in exactly the same way.
AMERICAS
United States
Canada
Brazil
EMEA
Switzerland
United Kingdom
France
Germany
UAE
ASIA PACIFIC
Hong Kong
Singapore
China
Australia
New Zealand
Philippines
India
BEGIN THE CONVERSATION
The right cask is worth understanding properly.
We work with clients at every stage from initial curiosity to full collection considerations. There is no obligation in a first conversation. There never is.